beauty

Addison Rae Easterling is a bad bleep. The 19-year-old TikTok star announced on Tuesday that she has partnered with incubator company Madeby Collective to launch her own makeup brand, ITEM Beauty. The line will launch with six products on August 11, including eyeshadow, brightening powder, brow definer, lip oil, a contour duo and mascara, with …

Former Club Kid and Heatherette designer Richie Rich has launched a different kind of club. Rich is getting into the “virtual beauty” biz with a site called BeautyKween.com, on which celebs and influencers will share beauty secrets and perform. He says he wants to ask his many celeb pals on as guests to the digital …

A 2020 problem needs a 2020 solution. That’s where Hyram Yarbro, more commonly known by his millions of followers on TikTok and YouTube as Skincare By Hyram, comes in. The 24-year-old influencer may not be a dermatologist or esthetician, but he is an expert in skincare and beloved on social media for his to-the-point advice …

Talk about good genes. In a new video for Goop, Gwyneth Paltrow joined her mother Blythe Danner for a candid chat about beauty, aging and skincare, with her 16-year-old daughter Apple Martin doing double duty as camerawoman and co-interviewer. Danner, 77, said she learned the importance of good skincare from her mother, whose simple routine …

We’ll have what she’s having. Jennifer Lopez stunned fans with a makeup-free selfie over the weekend, posing outside in a monogrammed, fluffy white robe that let her glowing complexion and tousled hair take center stage. “Good morning everyone!!! #MorningFace,” the pop superstar — who turned 51 last month — captioned her shot. Lopez’s friends and …

Ever wonder what your favorite celebrities buy when they’re browsing their favorite boutique or shopping online late at night? Welcome to Six Picks, where we ask stars to spill their style and beauty must-haves — so you can shop like you’re famous, too. Considering the titles of two of her best-known tracks, “Gold” and “Gloe,” …

Move over, Kylie Jenner: There’s a new lipstick mogul in the family. On Friday, Khloé Kardashian shared a sweet Instagram post of her 2-year-old daughter True Thompson dancing in the mirror while smearing lipstick all over her face. “Someone was feeling themselves,” the 36-year-old star captioned the post. “Do you look beautiful?” Kardashian asks in …

The wait is over. Rihanna’s much-anticipated Fenty Skin launched Friday morning with three multitasking skincare products, which are now available to purchase online. “I wanted it to feel approachable, easy, and take the pressure off choosing a routine, so I created one for everyone,” the pop star-turned-beauty mogul said in a press release. In addition …

Though most beauty buffs have majorly scaled down their routines due to the coronavirus pandemic, many are still celebrating National Lipstick Day on July 29 safely from home. A surefire way to look pulled together on Zoom, a bright lipstick never runs too small or too big for an outfit. And celebrity-owned beauty brands from …

Beauty giant L’Oréal is taking heat for allegedly asking employees who’d like accommodations during the COVID-19 pandemic to cough up their personal medical info. According to photos posted on the Estée Laundry Instagram account, employees have been sent a form to authorize the release of “information regarding any physical or mental limitation(s)” that may affect …