Haus Labs wants your stupid love. On Thursday, Lady Gaga announced that her makeup brand will release an eyeshadow palette named after the lead single from her forthcoming “Chromatica” album — with each shade named after a track. “We want you to color your own world. In the world of stupid love you have the …
Haus Labs wants your stupid love.
On Thursday, Lady Gaga announced that her makeup brand will release an eyeshadow palette named after the lead single from her forthcoming “Chromatica” album — with each shade named after a track.
“We want you to color your own world. In the world of stupid love you have the power to break free from self-doubt and shed darkness to embrace a feeling of togetherness & the freedom of expression,” the brand’s Instagram announcement reads. “Created in the spirit of celebration, these 18 high-pigment shades encourage everyone to dance, color outside the lines, and love harder in our HAUS of color and love.”
View this post on Instagram
A post shared by HAUS LABORATORIES (@hauslabs) on
Colors include the metallic teal “Fun Tonight,” metallic silver “Free Woman,” matte gray-brown “My Mind,” matte mauve-brown “Stupid Love” and more.
The new palette isn’t the only colorful product launch tied to “Chromatica,” though; Gaga recently released a slew of sweatshirts and sweatpants on her website along with some cheekier items, including thongs and jockstraps.
The “Stupid Love” palette costs $48 will be released on May 19 on hauslabs.com and Amazon. “Chromatica” drops on May 29.